Project Background

During my internship with Rabaterapia, a Brazilian dance studio in Montreal, my primary responsibility was to enhance the studio’s digital presence by creating engaging content for social media and optimizing its website through SEO-focused blog posts. This project aimed to attract a wider audience, improve the studio’s visibility online, and align all content with Rabaterapia’s brand visuals and tone.

Social Media Content Creation

One of my main tasks was to create social media content that was visually appealing, engaging, and consistent with Rabaterapia’s brand. This included:

Instagram Posts and Carousels: Designing posts and carousel content aligned with the studio’s branding, incorporating vibrant visuals and creative layouts to tell engaging stories and promote events or classes.

Instagram Stories: Crafting dynamic and interactive stories to keep the audience engaged and up-to-date with studio activities.

TikTok Videos

SEO Blog Content

To boost SEO performance, I focused on creating three blog posts per week. These posts were designed to drive organic traffic to the studio’s website and establish Rabaterapia as an authority in the dance community. My approach included:

• Keyword Optimization: Researching and incorporating relevant keywords to improve search engine rankings.

• High-Quality Content: Writing engaging, informative, and entertaining blog posts related to Brazilian dance styles, stress relief through dance, and cultural connection.

• Image Editing: Enhancing visuals for the blog to make them appealing and aligned with Rabaterapia’s branding.

Key Contributions:

Social Media Growth:

• Created diverse and engaging social media content that reflected the brand’s visuals and messaging.

• Increased audience interaction through high-quality posts, carousels, and TikTok videos.

Brand Alignment:

• Ensured all content—visuals, posts, and blogs—matched Rabaterapia’s brand identity, maintaining a cohesive digital presence..

SEO Imrprovement:

• Published consistent blog content with strategic keywords to improve the studio’s search engine visibility.

• Contributed to driving more organic traffic to the website through well-crafted blog articles.

This project demonstrates my ability to manage a diverse range of digital marketing tasks, from content creation and video editing to SEO writing, all while ensuring brand consistency and maximizing audience engagement.