By Vigil
Bean & Bloom: Social Media and SEO Campaign
Project Background
The Bean & Bloom Project involved creating and executing a month-long social media campaign aimed at increasing foot traffic and building brand awareness for a local organic coffee shop. The campaign focused on promoting the shop's eco-friendly practices, community values, and premium organic coffee offerings.
Project Objectives
Enhance brand visibility and attract a broader audience.
Increase foot traffic to the coffee shop through targeted promotions and engaging content.
Highlight Bean & Bloom’s commitment to sustainability and organic products.
Deliverables and Execution
Instagram Carousel:
Designed a visually compelling carousel introducing Bean & Bloom’s brand story and its eco-friendly focus.
Integrated storytelling elements to connect with the audience, emphasizing the shop’s mission and values.
Social media Posts
Created a series of posts highlighting three key themes
Sustainability: Showcasing eco-friendly initiatives, such as reusable cup discounts and sustainable sourcing.
Community Engagement: Promoting local events hosted by Bean & Bloom to strengthen ties with the community.
In-Store Promotions: Featuring exclusive, time-sensitive offers to drive foot traffic.
Instagram Stories
SEO Blog Content
Wrote an engaging blog post detailing the benefits of organic coffee, from health advantages to environmental impact.
Key Contributions
Social Media Strategy:
Delivered creative, brand-aligned content that resonated with the target audience.
Enhanced audience engagement through storytelling, professional visuals, and interactive elements.
SEO Content Development:
Boosted Bean & Bloom’s online presence by creating optimized content that attracted coffee enthusiasts and eco-conscious consumers.
Brand Awareness:
Highlighted Bean & Bloom’s unique value proposition: a blend of sustainability, community focus, and premium organic products.
This project demonstrates my ability to design and execute integrated marketing campaigns, combining social media strategy and SEO content creation to achieve tangible business results while aligning with the brand’s core values.